Researching your target audience is one of the most important aspects of both sales and marketing. SaaS companies will develop in-depth profiles of their target audiences and spend hours researching their clients. This is called customer research.
Posts Tagged Under: sales
Call centers serve as the main hub for companies to solve customer problems and provide information. In our connected world, call centers don’t just react to calls, they also proactively reach out to customers and nurture leads. This makes them a highly valuable asset to any sales team.
This is the third installment of our key messages series, analyzing cold calling. Read the first parts here: Crafting Key Messages that Sell (Part I) – Cold Email in Style and Crafting Key Messages that Sell (Part II) – Cold Messaging on LinkedIn.
Cold calling has an undeserved bad reputation among sales people. Yet it is one of the most used tools in sales, with a higher success rate than its non-verbal cold counterparts–emails and instant messaging. While cold calling isn’t easy, you can improve your results by doing it effectively. Follow this guide to learn the best practices for your next round of sales calls.
A cold email is a message sent to a potential lead with whom you usually have no prior relationship and who is not expecting your email. Considering the average worker receives 126 emails per day, they likely don’t have time to read your message. So how do you stand out? This is the first article from a short series on how to craft messages that ultimately help you sell.
Software-as-a-service, known as SaaS, is a $157 billion market, according to recent reports. With the increase of remote work due to the pandemic, the SaaS market will continue to expand, suggests TechCrunch. While this puts SaaS companies in a fast-growing and valuable industry, it also means there’s more competition than ever before.
In the past decade, many companies have benefited from making the transition from hardware-based data storage systems to cloud services. In fact, 87 percent of companies reported business acceleration from their use of cloud services. This is good news for sales professionals who sell these services and try to nurture leads who might be interested in them.
Social media has become one of the most powerful tools to connect with customers in this century. Human behavior has changed when it comes to forming bonds, conducting research, and deciding whom to listen to. When used correctly, social media can help you grow your leads with social selling.
Some time ago, I wrote a short guide on how to growthhack Twitter to work for your startup. Two summers and a pandemic later, I’m back with some thoughts on how to use social media in general to widen your sales pipeline and ultimately drive more revenue for your business.
People often wonder how startups can survive when they don’t have anything to sell. The product or service is just a glimpse of an idea, or better yet, a few lines of code written on a night of inspiration. What does it take to start with a dream, build a whole reality upon it and stay strong along the way?
It started with a tweet…
Most people try to sell to anyone with a pulse. Big mistake. Selling to no-targets costs a lot & is usually non-repetitive. Focus!
This made me think of something all companies, big or small, older or younger face every day. The combination of finding the right customers and creating replicable selling scenarios makes all the difference.