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Few of us are popular growing up, and even fewer attain the status once they’ve left their nest. Yet society demands it. From beauty magazines to the movie industry, the media is sending a clear message that we should all aim to be rich, good looking, and preferably adorn a billboard or two.

That’s not necessarily bad if these goals are within reach. But for most of the world’s population, they’re not. Promoting such a culture when only a select few hold the winning ticket may not be the best approach to achieving a sane society