We recently discussed how delivering pristine customer experience and putting real value behind the product is the best way to do business. We also noted that, unfortunately, thinking outside the box is not always high on the agenda of a given company. But until today, we didn’t know just how many companies favored operations over innovation.
In PwC’s latest Pulse Survey, two questions were fired off in the direction of 246 chief executive officers at various (unnamed) companies, both meant to assess the level of innovation within each organization.