Cloud-reliant software and services have enabled a paradigm shift for developers and service providers alike. Once based on the buy-once-use-forever concept, the acquisition of software and services has gravitated towards a licensing business model that has proved to be far more lucrative for every party involved, from the people who code the solution to the end users.
A recent report by Nemertes Research indicates that Unified Communications (UC) solutions, or Unified Communications as a Service (UCaaS), are selling much better as subscription bundles, as opposed to perpetual licensing which involves a large upfront investment. And it’s hardly a surprise.