Transparency may seem like a corporate buzzword, but it actually has real-world benefits. According to a recent poll, two thirds of consumers would spend more if it meant buying from a transparent company, and 94 percent of consumers rank transparency as the biggest factor in brand loyalty.
No matter how hard we’re trying, we can’t be or seem to be happy all the time. We all have good moments and bad moments, good days and bad days, but sometimes life happens and depression can get ahold of even the best of us. Most professionals will try their best to keep their real feelings hidden while at the office and not let it affect their jobs. But not everyone will manage to keep that up forever. This is when swift management over difficult conversations is a necessary skill.
When you think of brand image, is your focus on external marketing plans like social media campaigns, fonts and logos? While these are crucial to your brand communication strategy, how the business communicates internally is just as important as how it’s presented externally.
In the push for creating a great website, developing a social presence, and providing an overall positive user experience, it’s easy to forget about the foundation of your business: great customer communication. This element is critical to the success of your business like SEO is to the success of your website. Without it, you’ll struggle to bring on customers, retain clients and build a brand that’s known for a great customer experience.
Effective business communication is crucial for the success of any company. Poor communication is not only frustrating on a personal level, but has the potential of causing huge financial loss. Misinterpreted messages, lost emails, or poor understanding can cause delays, failed projects, or loss of clients. Therefore, it is important for everyone in your company to improve their communication skills, especially when in a position of power.
Our modern American culture glorifies busyness. In fact, the Journal of Consumer Research has found that “Those devoting more time to work and less time to leisure are often viewed as having more status.” But even the most packed schedule is not an automatic sign of productivity. A long to-do list might look impressive at first. However, the number of tasks, deadlines and appointments on your calendar does not always mean those obligations are done with excellence.
Company culture and communication go hand-in-hand. Without communication, it’s hard to build a culture where employees thrive and engage with their work because they’re likely to feel less involved, while also being less trusting and less connected with the company as a whole. An organization built on communication brings employees in, and encourages them to share their ideas, connect with their co-workers, and build relationships with the leaders who guide them. Communication is an enabler for employee engagement.
The ability to listen is one of the most important skills you can leverage as a leader and manager. Not only does this ensure that your employees are heard, but it broadens your perspective too. There are four types of listening that you should master.
Most business communication is done in writing, usually via email and chat messages. According to data from Radicati, there are about 124.5 billion business emails sent and received each day. Writing skills are important.
Americans could use a vacation and unplugging from the digital world. Recent data shows that an estimated 53 percent of Americans continue to work over the weekend, 52 percent outside of designated office hours, and 54 percent still work even if they call in sick, according to Deloitte.
