Today’s businesses increasingly rely on digital communication. Externally, search engines recommend that your website loads in less than half a second or customers could get impatient and bounce. Internally, 70 percent of email users in one study responded within 6 seconds of reading a message and 85 percent responded within 2 minutes. You don’t have time for your business to slow to a crawl because of a clogged server or due to poor DNS management.
When users try to access your website, they submit a URL and are sent to a specific IP address. Your visitors care that the page loads quickly and accurately. Yet, they are not really interested about what servers are used or where these are located. However, on the back-end, companies work to create better front-end customer experience by improving server location and traffic. And one way to do this is with a round-robin DNS (domain name system).
The Domain Name System (DNS) is used to connect IP addresses with websites names. With the help of DNS, web users can type in simple URLs, like 4psa.com, instead of long strings of numbers (known as IP addresses). The domain name is just the first step towards organizing the web for consumer use. Additional structures have been added for website administrators to make their website accessible. And one of these structures is the DNS zone.
The domain name system (DNS) was created to help users access websites. Instead of remembering every IP address for each website you want to visit, the average web user only needs to recall the domain name. It’s easier to remember Amazon.com instead of a string of numbers.
