Today’s businesses increasingly rely on digital communication. Externally, search engines recommend that your website loads in less than half a second or customers could get impatient and bounce. Internally, 70 percent of email users in one study responded within 6 seconds of reading a message and 85 percent responded within 2 minutes. You don’t have time for your business to slow to a crawl because of a clogged server or due to poor DNS management.
When users try to access your website, they submit a URL and are sent to a specific IP address. Your visitors care that the page loads quickly and accurately. Yet, they are not really interested about what servers are used or where these are located. However, on the back-end, companies work to create better front-end customer experience by improving server location and traffic. And one way to do this is with a round-robin DNS (domain name system).
The Domain Name System (DNS) is used to connect IP addresses with websites names. With the help of DNS, web users can type in simple URLs, like 4psa.com, instead of long strings of numbers (known as IP addresses). The domain name is just the first step towards organizing the web for consumer use. Additional structures have been added for website administrators to make their website accessible. And one of these structures is the DNS zone.
On February 7th, to mark 4PSA’s 12th anniversary, we put out a challenge for all our partners. We asked you to send us a testimonial describing your experience with 4PSA’s products. And many of you responded. A big thank you to all of you! 🙂
As you have probably noticed earlier today, a chat service is available on our website. From now on, visitors will be just one chat window away from getting commercial assistance fast and to the point.