If your company lacks sustained growth, then it most certainly lacks innovation as well. Maintaining a steady climb requires continual recreation of your company through innovation, according to Prof. Jeff DeGraff.

This infographic created by DeGraff illustrates a “creativization” path that involves setting high quality targets, enlisting deep and diverse domain expertise, taking multiple shots on important goals until you nail them, and experimentation. Creativizing means adding little bits of innovation to ordinary tasks, which translates into a radically different way of running the business