3 (Busted) Myths About Communication

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The Unified Communications (UC) market is chock full of media meant to promote the use of technology for communication and collaboration. Overall, that’s a good thing. But the nature of the materials is often abstract, trading the human element for the tech jargon.

In reality, technology only assists the transmission of information, which can actually detrimental to communications in the absence of basic skills, such as friendliness, feedback, or eye contact (in the case of video calling). Below, we bust three myths about “good communication” that get tossed around in marketing materials, including counter-marketing ones

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Confidence – An Essential ‘Drug’ for Success

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Your recent performance hasn’t been stellar, and it might even have cost you a promotion. Then again, has anyone told you for a fact that you were lined up for advancement? Is there even a position waiting to be filled?

People generally know when they do good and when they do bad, but there are plenty of exceptions. Often are the times when the illusion of failure affects our decision-making, and the illusion of success empowers us to fare much better than we’d expected. In short, success and failure that hasn’t occurred yet is just in our head. Which makes choosing what you believe very important, so long as you are aware of what you are doing. According to Dilbert author Scott Adams, “Confidence is similar to will power in the sense that neither of them exists and yet society is quite certain they do

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Fog Computing – The Cloud’s Final Stop

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The term “cloud computing” was (supposedly) first used to describe the appearance of networked-servers on schematics. These diagrams used circles to represent the outline of a server (essentially the server’s reach within a network). When overlapped, the circles came together to form the appearance of a cloud. But clouds don’t have a perfectly defined edge, just like in reality.

In the same way that cloud computing has abstracted resources like compute, storage and bandwidth, fog computing has become the go-to name to describe the

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Find Out Which Platforms Sell Your Product

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Our experience with code has taught us that platform optimization plays a crucial role in grabbing and retaining a customer base – essentially creating your market share. Ship a half-baked app and customer loyalty is immediately affected. Ship a polished, seamless, airtight experience and they’re yours to keep.

Whether you sell physical goods or services, online or offline, it helps to know what devices people own. Smartphones and tablets have become de-facto platforms for ad delivery and shopping, and marketers everywhere strive to deliver a compelling viewing experience on these gizmos.

Device ownership heavily determines the way people

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Brands That Do Good Do Well

Ten years ago, only a handful of brands had sustainability on their agendas. Today, it’s something of a requirement. Technological advancement comes with a price: responsibility. And thanks to the Internet, most of the world’s population is on the same page regarding the dangers faced by our planet, and indeed humanity itself.

Nielsen has discovered that Generation X and Generation Z – which makes up most of today’s consumer base – is willing to pay extra for products and services that come from brands who are committed to positive social and environmental impact. More than 70% of both cohorts, to be precise. Brands that establish a reputation in this area have an immense opportunity to

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Cloudify Your Business

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It’s been years since the Cloud has demonstrated its might, yet there are still concerns related to performance, integration, compatibility, etc. that haunt decision makers. We’re here to prove them wrong.

Haunt is a good word because businesses who are still on the fence are losing money every second at the hand of their cloud-loving competitors. The reality is that cloud technology is no longer expensive, nor unsafe, and there’s always the option to

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Female Entrepreneurs – Leaders Born from “Disobedience”

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You might have heard us say this before, but here at 4PSA many of our software engineers are girls – more than what you’d find in a traditional tech company. And we wouldn’t have it any other way. We’re ‘naughty’ like that 😀

As it turns out, there are quite a few benefits to “a little bit of naughtiness or disobedience,” as highlighted by Lauren Knight, author of a column on parenting in the Washington Post. Disobedient children are entrepreneurial spirits that end up earning more as adults, research shows.

Truth be told, the signs have always been there. Only by challenging the status quo do we think outside the box, and it takes wits to defy authority as a child. Disobedient children are good candidates for

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The Effects of Turnover Go Far Beyond HR Expenses

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Most business owners are careful not to overspend by hiring people with only a decent skill-set in hopes of training them to become experts in the long run. But if the U.S. is any indication, this approach couldn’t be more wrong.

When making career moves, Americans don’t look inside their organization for an opportunity two switch lanes. Instead, they look into the offerings of other companies. 93% of U.S. adults report leaving their employer to

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5 Truths About Innovation That Most of Us Get Wrong [Infographic]

Innovation and disruption are hotly debated topics. Many claim to know the secret formula, but few actually deliver. There are standard practices that put you on the right path – like promoting a relaxed environment and fostering communication – but setting in place more specific processes will cause your mileage to vary.

However, innovation experts have nailed at least five truths about innovation that most of us get wrong, but at the same time they are supposedly easy to get right. This infographic won’t be enough to do the trick, but as said a few lines earlier, it’s general rules like these that put business leaders on the right path, while the rest gets figured out on the go. I won’t spoil your fun by repeating what the infographic conveys, but I would like to steal you one more minute to discuss

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