Filip Truta' Post

5 Tips to Make Your Customers Love You

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A happy customer is a returning customer. Brand loyalty is when your users have the opportunity and good reason to choose another brand, and yet they choose to stick with you. Maybe it’s how your brand looks. Maybe it’s how it sounds, tastes, or feels. Whatever it is, something clicked with them and they clicked with you.

If your product sells today, that’s no guarantee it will sell tomorrow, or a year from now. Unless you’re giving away free cash bundles, holding on to a user base is no walk in the park. Some companies use surveys to see how consumers view their brand and how they stack against their competitors, and they adjust their practices based on the feedback. Others prefer to pour all their resources into building trust, quality and value, without asking too much around. But most don’t bother to do any of these things. And that’s no way to obtain loyalty

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Swift Is Officially Open Source

Swift | Image credits: veryniche.co.uk

In June, Cupertino-based Apple Inc. revealed plans to open source its new programming language, Swift. The company made good on that promise this week, by officially declaring the language open under the Apache License.

The developer community welcomes the move, as it allows them to contribute improvements and optimizations. With the language now in the hands of coders everywhere, there is far less reliance on the mother-ship for updates, patches, and permissions

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Quote of the Day by Dee Hock

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Rules are an intrinsic part of human life, but enforcing one too many is bound to have consequences. Some cultures shun the Internet, despite it being one of humanity’s most marvelous inventions. Others ban free speech, which most people will agree is a very harsh enforcement.

Without doubt, rules are necessary in a less-than-perfect society. But what if the rules themselves are to blame? According to Dee Hock, founder and former CEO of the Visa credit card association, stringency and stupidity co-exist in a natural juxtaposition. Less might be better

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Why Is Design So Dang Important?

Envisioning the world of tomorrow is not enough to make it. Our society is heavily reliant on execution, and that means equal parts of form and function. Design makes all the difference in how we perceive the world, how we choose to buy a certain something over something else, but also how technology makes its way into our hearts (and homes). Where form meets function, our world isn’t just more appealing, it’s also more efficient.

In this discourse we will focus on three areas where design enhances our perception of the world, turns computers into companions, and makes us truly feel at home in our homes.

Art, meet marketing

There’s bad marketing, there’s good marketing, and then there’s really great marketing. I’ll let you guess which category this falls into

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Your Next Job Could Be Right in Your Pocket

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We know mobility can make or break a business. But it’s not just the business sector that’s taking mobility seriously. According to the latest research, people are turning to their mobile device more than ever for career advancement. The crowded, competitive landscape of today is forcing applicants to act faster and more efficiently to tap opportunities on the go.

As part of a recent survey in the United States, Pew Research has found that 34% of job seekers say the information they found online was the most important resource available to them in their job hunting. Personal and professional networks fell behind (20%) as the second most important job resource. A total of 45% of recent job seekers indicate that personal or professional contacts of any kind – both online and offline – were the most important resource they tapped in their last search for employment. Here’s where it gets interesting

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Mocca Latte Anyone? Science Suggests Coffee Helps You Live Longer

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The debate about coffee consumption posing health risks may be closer to a definitive answer following a 30-year-long study that ended in favor of the practice. Surprisingly, the rule seems to apply even to decaf drinkers. Grab a cup and read on.

The data gathered for the research was obtained from 167.944 women and 40,557 men as part of three separate surveys, with 19,524 deaths occurring in the female ranks and 12,432 in the opposite camp. Cause of death was obviously a key metric, considering that the research focused on a consumable whose effects on health are regularly called into question. So here’s what they uncovered

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Mona Lisa 3D

Photo by NeONBRAND on Unsplash

Technology gets the best of us. Whenever there’s a problem, we have people working on a tool to fix it. Scientists are hard at work trying to come up with solutions to restore vision to the blind, but one Helsinki-based design studio has taken matters into its own hands, producing 3D printed versions of famous paintings like the Mona Lisa for the blind to experience.

We rarely imagine what it’s like to live without the most important of all senses: sight. Yet millions of people live this way their whole lives, not being able to appreciate things like art or a night sky full of stars. Technology enables visually impaired people to read, write, even operate their phones and computers through guided access and voice recognition. But what about enabling them to appreciate visual art?

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3 Ways Technology Made Communication Possible Where It Wasn’t

Photo by Aler Kiv on Unsplash

They say technology dehumanizes us. But not everyone buys it. It changes us, granted, but does it strip us of what makes us human – that is, exercise our intellect? As onlookers of the food chain, humans have the luxurious ability to imagine and then create a tool for just about anything. So it would appear that technology not only doesn’t dehumanize us, it defines us.

Having more options never hurt anyone. Professor Stephen Hawking surely agrees. He’d find it very hard (harder than it already is) to bless the scientific community with his ideas without the assistive technology that enables him to speak. A stranded person would give an arm and a leg for a radio. A long-distance relationship would be hard to bear without instant messaging. And so on, and so forth. Communication has benefited immensely from technological feats like the telephone, the radio, and the Internet. Below, we will focus on three often-overlooked scenarios where communication, in the absence of technology, can be a serious burden

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For Leaders, Work Itself Is a Paycheck

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Passionate leaders see life as a mission. So they go above and beyond to fulfill it. They walk their talk, they convey their beliefs without dismissing others, and they stay committed when times are hard. But most of all, they don’t settle. To be able to say that your work is your life and you wouldn’t change it for the world, now that’s self-fulfillment!

Mentality wise, the differences between people who live paycheck to paycheck and those who run their own successful business are vast. For one thing, the former group leads a life of pressure where stress is the norm. They see the world as a jungle that rewards only the fittest, a race to a safe heaven that will hopefully occur before retirement. The latter group worries too, but about different things. Like failing to change the world

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