Humans are very specific in their needs. The less we have to work for something, the more spoiled we become. However, not all of our seemingly arrogant demands are the product of ignorance. The need for control, for example, has been rooted in our subconscious since the Stone Age.
Liraz Margalit, PhD, is resident psychologist at ClickTale. According to Margalit, our need for control has a subconscious impact on everything we do. And that includes web browsing.