By 2020, customer experience will matter more than price and product in determining consumer purchases. A strong and sobering fact for most companies. Thanks to the rise of the digital world, customers now have more choices when it comes to brand selection. Following a bad experience with a company, consumers are able to go online and spread the word about their poor experience. And this experience soon leads the way in which other consumers will make their purchase decisions. Because of this, many forward-thinking businesses are focused on cultivating an environment leading to positive customer experiences.

Deciding to pay more attention to improving customer service, many contact center decision makers are embracing the fact that customer experience needs a holistic approach. Customers no longer tolerate companies living and acting in silos. In fact, an omni-channel customer experience stands out as one of the top trends affecting how customers perceive their interactions with a specific company.