Company values are the core set of principles that your company stands by and promotes. Some might think these are just a bunch of nice-sounding slogans or a marketing stunt meant to attract customers. But when you stand by your values and place them at the core of your business, they can act as a guide for your employees in those unpredictable situations that aren’t mapped by your set of procedures. 

Procedures are a well-established set of rules that let people know how they should behave in certain situations. These are in place to make the workflow predictable, the operations quicker, and the overall business more effective. However, you can’t possibly have rules for any possible situation, and you must make sure that your employees make the best decisions in those unpredictable situations. Therefore, both values and procedures are important for the prosperity of your business.