The domain name system (DNS) was created to help users access websites. Instead of remembering every IP address for each website you want to visit, the average web user only needs to recall the domain name. It’s easier to remember Amazon.com instead of a string of numbers.
In the push for creating a great website, developing a social presence, and providing an overall positive user experience, it’s easy to forget about the foundation of your business: great customer communication. This element is critical to the success of your business like SEO is to the success of your website. Without it, you’ll struggle to bring on customers, retain clients and build a brand that’s known for a great customer experience.
