Does your “innovative” product offer consumers something that performs tasks where all currently available solutions are lackluster, or nonexistent altogether? According to information and measurement company Nielsen, this is the right question to ask when discussing innovation, and its very foundations – “when consumers discover these products, they pull them into their lives again and again.”

Nielsen’s latest Breakthrough Innovation Report focuses on China, where 15 products (out of 24,654) are said to meet the requirements to earn the title of Breakthrough Product. Examples include the