This is the second part of our key messages series, analyzing cold messaging this time. Read the first part here: Crafting Key Messages that Sell – Cold Emailing in Style
Since 2002, LinkedIn has served as a hub for business communication and networking. Today, there are more than 756 million members across 200 countries and territories. These professionals use LinkedIn to post jobs or find them, share insights and connect with others in their field.
Software-as-a-service, known as SaaS, is a $157 billion market, according to recent reports. With the increase of remote work due to the pandemic, the SaaS market will continue to expand, suggests TechCrunch. While this puts SaaS companies in a fast-growing and valuable industry, it also means there’s more competition than ever before.
Social media has become one of the most powerful tools to connect with customers in this century. Human behavior has changed when it comes to forming bonds, conducting research, and deciding whom to listen to. When used correctly, social media can help you grow your leads with social selling.
