In a recent blog entry, we touted collaboration as the key to a better world. We based it on the research of one John Velez, Assistant Professor at the College of Media & Communication, who discovered that co-op gaming improves social behavior. But while collaboration betters the world in general, it’s not necessarily the recipe for better marketing.
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Surely you’ve run into this once or twice. Especially if you’re a creative. Making any new thing public exposes that thing to scrutiny. Your work could be perfect any way you look at it, and still you won’t find everyone content with what you’ve put out. The reason? Charles Kettering explains it best in two sentences.
