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New research reveals that companies with a digital transformation plan set in place are the ones raking in the most cash annually, compared to regular organizations that use traditional tools and methods to do business. It’s not the first time a market study reveals this, but then why isn’t everyone doing it? Simple: because it takes technology-literate executives to drive these initiatives. And they don’t grow on trees.

The study, conducted by Freefrom Dynamics, has produced a measurement tool capable of assessing the digital effectiveness of companies worldwide, showing the impact that digital investments have on a company’s bottom line. The Digital Effectiveness Index (DEI) reveals that the companies achieving high returns from digital investments drive the most market disruption, securing them as “digital distruptors” in the study