Micro-goals are a novel concept in strategy. They allow a tactical segmentation of organizational plans. In a sense, it’s like re-creating your organization at a micro-scale.
Micro-goals are a way for your organization to learn. You use them to determine what outcomes are achievable by a small, very special, task force. Then you measure the progress of such a team and learn as much as you can.
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“If everyone is moving forward together, then success takes care of itself”
– Henry Ford
A truly great business doesn’t stem from the willingness to make money. While having financial incentive certainly helps, a more important driver is innovation, delivering real value to the world.
