Posts Tagged Under: brand

Brands That Do Good Do Well

Ten years ago, only a handful of brands had sustainability on their agendas. Today, it’s something of a requirement. Technological advancement comes with a price: responsibility. And thanks to the Internet, most of the world’s population is on the same page regarding the dangers faced by our planet, and indeed humanity itself.

Nielsen has discovered that Generation X and Generation Z – which makes up most of today’s consumer base – is willing to pay extra for products and services that come from brands who are committed to positive social and environmental impact. More than 70% of both cohorts, to be precise. Brands that establish a reputation in this area have an immense opportunity to

Read More

Study: Women Choose Reliability, Men Choose Pleasure

Humanity strives every day to make society a better place for everyone, a place of abundance and equality, where any one of two parents can put bread on the table and lead a decent family life. We have a long way to go to achieve this on a global scale, but new research shows that at least the United States are champions in this aspect.

Read More