It has been demonstrated that attention spans are shrinking. People are constantly inundated with short videos, bite-size content, and endless stimuli that prevent them from really focusing on one thing at a time. Even corporate training materials have moved toward digestible content. Though not necessarily a bad thing, it highlights the necessity for companies to accommodate workers who are easily distracted. Similarly, as you tailor your marketing messages for your target audience, you must also modify your communication methods to suit their attention span.
