Quote Of The Day By Charles Kettering

Photo by rawpixel on Unsplash

Surely you’ve run into this once or twice. Especially if you’re a creative. Making any new thing public exposes that thing to scrutiny. Your work could be perfect any way you look at it, and still you won’t find everyone content with what you’ve put out. The reason? Charles Kettering explains it best in two sentences.

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Unbelievable: Bladeless Wind Turbine Is Better In Every Way

It may be hard to imagine that a simple stick rising from the ground can catch the wind, swirl it around and turn the vortex into electricity. Spanish startup Vortex has proved that it can be done, and the results of their bladeless wind turbine are so impressive that they put traditional wind turbines to shame. If the numbers are accurate and Vortex gets its funding, we could be in for a revolution of the first order in wind energy.

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How Co-Op Games Just Proved That Collaboration Is The Answer To Our Biggest Problems

John Velez, an assistant professor at the College of Media & Communication, has published the results of a study focusing on how cooperating with others in both violent and non-violent video games influences social behavior in real life.

I wouldn’t call the results surprising, but they are worth sharing here on our blog. After all, we live and breathe collaboration.

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#ItCanWait: Startling Study Says 7 Out of 10 People Stare At Their Smartphones While Driving

Admit it! You’ve texted and socialized while driving, and you’ll probably do it again even if others tell you it’s wrong. Thing is, we rarely stop doing certain things unless something really bad happens. AT&T and Twitter don’t want drivers to find this out the hard way, so they’ve teamed up to create awareness through a campaign called #ItCanWait.

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A Biased Advice To 4PSA Interns

Yes, I love interviewing interns. I’ve met people who were less than impressed about this fact, claiming that I was losing valuable time because interviewing interns is very straightforward. I strongly disagree, I find it somehow more challenging to discuss with a student than with an experienced senior executive. I’ve learned a lot from these interviews and I will never stop meeting interns before they join our team.

This article is dedicated to our interns and comes with hands-on advice that you might find useful before your first day at 4PSA.

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Quote of the Day By Charles Cooley

Photo by Richard Felix on Unsplash

Try to recall the last time you were surrounded by people who were on a completely different level than you. Did you feel imprisoned, misunderstood? The next time you feel that way, remember these wise words from Charles Cooley.

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How To Write Engaging Headlines and Convert Your Audience [Infographic]

Most people don’t put any effort into writing a compelling title for their blog posts, according to the latest research. But while many people do pay attention to this aspect, it’s still hard to nail it every time. So let’s see how you can write more good titles.

A catchy headline catches your audience

Your headline may or may not say it all, but it does create expectations for the reader – expectations that must be on par with the content in your blog post, otherwise the your reader could lose trust in you. So don’t sensationalize too much without backing those claims with your content.

In fact, according to the research done by Hubspot, Market Domination Media, and Outbrain, your title may be the only chance your blog post has to generate new page views and new visitors for your blog.

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How Highly Does Your Business Value UC&C?

That’s one of the many questions asked by Fujitsu in a survey-turned-contest-turned-infographic. Most businesses are in the early stages of implementing UC&C (Unified Communications & Collaboration), but at the same time these companies expect the entire infrastructure to be laid out and ready to be used on a regular basis in no less than three years.

The Japanese IT company wanted to determine the state of UC&C today by issuing a game-show-inspired set of questions to a bunch of companies big and small. The purpose was to help managers see beyond the technical hurdles and into the advantages of simplified communications and enhanced collaboration. Right off the bat I can tell you that VoipNow & Hubgets – our most prominent products – are the perfect answer to Fujitsu’s entire pop quiz.

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