A whitepaper released by Weber Shandwick this week is a treasure trove of information regarding the social engagement of leaders at the world’s biggest companies, as well as the social trends followed by the most valuable women in business.
Among the numerous interesting data points dished out in the report, Weber outlines nine distinct actions that both new and long-tenure CEOs should consider when socializing online. These social networking tips promise to help bolster their reputation and improve the company’s image. I’ll share them with you in brief, but I encourage everyone to read through the whole “manual” over at webershandwick.com. The first rule in the book?