Business collaboration is that elusive Holy Grail of corporate executives. Blamed whenever a project fails or derails (96% of executives blame workplace failures on lack of it), hailed as the key to success whenever somethings works, every business planning cycle takes into account how to improve the way employees collaborate. Yet, since collaboration software or enterprise social networks stepped into the world, improving how we work is closer to reality.

In fact, in a recent study by MIT Sloan Management Review and Deloitte, 86% of businesses indicated that online collaboration software was either “important” or “somewhat important”. Compared to 52% in 2012 and 75% in 2013, it’s fairly obvious that businesses are increasingly turning toward such solutions to bolster productivity, streamline business processes, and encourage collaboration as much as possible.

To keep up with this interest level and likely sales opportunities, service providers should consider adding collaboration software to their portfolios.