I read an interesting article presenting the results of a survey made on the streets of London. People had been asked what cloud computing is. Extremely funny answers:
25% – “a data center in the sky”
20% – “something Microsoft advertised”
10% – “global warming caused by overheating computers”
10% – “trendy club in Soho”
35% – a new way to access IT services over the Internet
How many times have you been told this: Is your head in the clouds?!? Usually, it’s not a compliment, but these days that might just change. Of course, it’s about a different Cloud and it would be nice to have your IT services there, not your head. 🙂
I see at least a dozen of articles every day on cloud computing, written by people from various areas of business: IT, marketing, sales, even HR. They debate on cloud definition, advantages and disadvantages, on myths, data security, lock-in degree, and ultimately whether cloud computing really is a new concept or just an over-hyped renaming of the old IaaS, PaaS and SaaS models or even a clever marketing-invented new name for virtualized environments.
We are often asked what 4PSA means. Many people living in US heard about PSA and maybe not in the nicest circumstances. For them, this is just a medical term. Well, we are software developers, not doctors 🙂 And even though, if you want to explore the PSA meanings, there are quite a lot of them.
For us, 4PSA is an important part of our culture. It has been our name since day one. I won’t debate whether it’s a good or a bad name, I will only try to explain where it came from and what it means to us.
It’s that time of the year again. Everybody is trying to finish the projects started along the year or at least bring them close to the end. Meetings, forecasting, budgeting, strategy revision and of course planing. Some people want to try new things, to get new ideas that will eventually improve their business revenue. Others simply want to cut costs and improve efficiency inside their companies.
I’ve been answering to sales inquires for many years. Most of the questions are of course related either to Unified Communications or to the hosting world and sometimes they can be very funny. For example, a couple of days ago, someone asked me why we’ve chosen orange as our brand color.