Einstein once openly admitted that he had no special talents or skills – that he was just passionately curious. And yet he is the most revered figure in the history of science. Could this be the recipe for generating brilliant ideas? New research suggests that the answer is “yes.”

A study conducted by MIT Sloan School of Management reveals that curiosity about many different things greatly expands your ability to generate brilliant ideas. And the easiest way to do it is to use Twitter. Marketing people, listen closely