After reading numerous reports on enterprise AI and adoption rates, I found myself returning to my academic years studying Betriebswirtschaftslehre, the German tradition of enterprise economics and management. That perspective helped me look at AI trough a different lens.
Workplaces have been transforming for years, but the rise of artificial intelligence (AI) has accelerated this evolution. While discussions about AI often revolve around job displacement, the more practical and immediate reality for most organizations is different. AI is becoming a powerful partner to human skills and intelligence.
AI in business in 2025 is shifting from a futuristic idea to an everyday necessity. Organizations across industries are rapidly increasing their investments, with generative technologies taking center stage in this transformation. Recent surveys reveal just how rapidly these budgets are growing. In this article, we’ll break down the latest findings from KPMG’s AI Pulse Survey (source: KPMG, Q1 2025) and AI Quarterly Pulse Survey (source: KPMG, Q2 2025) to see how AI is reshaping the business landscape right now.
