Transparency may seem like a corporate buzzword, but it actually has real-world benefits. According to a recent poll, two thirds of consumers would spend more if it meant buying from a transparent company, and 94 percent of consumers rank transparency as the biggest factor in brand loyalty.
Flexible work is no longer just a trend. And remote working — mostly from home during this pandemic — comes with a unique set of challenges. While none outweigh the overall benefits of distributed teams, leaders do need to shift their management and processes to get the best results from a remote workforce.
In 2019, remote employment secured its position as more than just a trend but as a mainstay in American business. With 62 percent professionals working on a remote basis either full-time or at some frequency, according to Owl Labs’ State of Remote Work Survey, remote work was quickly becoming the norm.
In 2020, this flexible option has abruptly become mandatory. In the economics of the Coronavirus pandemic, organizations were forced to switch in order to survive. And for this purpose, they need to keep their remote teams virtually connected, no matter how spread out they are. Not only to drive connection between employees, but also to ensure productivity.
Gone are the days when companies had everybody working physically side-by-side and remote teams were scarce. The future of work is upon us, by choice or by context. And now more than ever, it has become vital for any business to streamline its communication flow and enable access to the company’s life to all their employees, regardless of where these are located.
The digital workplace is rapidly evolving. With new tools, greater demand from users, and a focus on productivity and efficiency, technology is changing the way we work for the better. As we look ahead to the trends that are shaping the modern workplace, we notice that flexible work and the availability of the right digital tools will continue to become more and more important.
Cloud-based Unified Communications and Collaboration (UCC) platforms have become increasingly more popular for businesses of all sizes. Enterprise spending on UCC tools grew to a $45 billion industry this past year, according to Synergy Research Group, with an average annual growth of 16 percent year-over-year.
When you think of brand image, is your focus on external marketing plans like social media campaigns, fonts and logos? While these are crucial to your brand communication strategy, how the business communicates internally is just as important as how it’s presented externally.
In the push for creating a great website, developing a social presence, and providing an overall positive user experience, it’s easy to forget about the foundation of your business: great customer communication. This element is critical to the success of your business like SEO is to the success of your website. Without it, you’ll struggle to bring on customers, retain clients and build a brand that’s known for a great customer experience.
As companies become more competitive in attracting the best workforce and achieving the highest productivity with the lowest costs, workplace trends continue to change. During the previous years, we’ve seen paid vacations, nap rooms, game rooms, free buffet, remote offices, and other interesting ideas. But in 2019, people expect more.
Having a remote team comes with great advantages. For team members, it means flexibility, less time wasted commuting, less stress, lower costs and increased autonomy. For companies it means access to global workforce with a minimum waste of resources. Being a win-win option, as of 2019, 66% of companies allow their employees to work remotely, while 16% are totally remote.
