Executive communications are leadership informational exchange. It’s what happens when key people from the executive team have something to say. A key person may be the CEO, or any departmental head or a representative. Which means that executive communications are very important.
After all, when an executive team member has something to say, people pay attention. And departmental teams also pay a lot of attention. Also, whoever does not pay attention, stands to lose. From employees to investment bankers, everyone has an eye on executive communications.