Micro-goals are a novel concept in strategy. They allow a tactical segmentation of organizational plans. In a sense, it’s like re-creating your organization at a micro-scale.
Micro-goals are a way for your organization to learn. You use them to determine what outcomes are achievable by a small, very special, task force. Then you measure the progress of such a team and learn as much as you can.
I strongly believe in the power of the right people in the right place. For a startup, this makes the difference between life and death. While there aren’t two startups alike, the things I will talk about in this article apply to all of them.
I was fortunate enough to learn a lot of things the hard way and I want to share them with both early entrepreneurs and people who are wasting their potential instead of joining a startup.
